He launched his first newspaper with a carbon copier at 7, staged his first play at 8, and was hosting a kids’ TV show by 20. Naturally, he became a writer in 1993. Fast-tracked to international creative director at 27, he’s since lived and worked in Sydney, Warsaw, Moscow, Berlin, Paris, London, Zurich, Geneva and Vienna — picking up a habit for innovation along the way.
He worked his way up to Worldwide Executive Creative Director at Saatchi & Saatchi, then as overall the overall international creative leader of the Serviceplan Group — helping turn it into the world’s number one independent agency network — and most recently Global Executive Creative Director at Publicis Groupe, transforming UBS into arguably the world’s first financial luxury brand.
He has been distinguished with various Grand Prix, Gold, Silver and Bronze awards at Cannes Lions, Eurobest, LIA, ADCE, ADC, CCA, ADCI, Golden Drum, Epica, Clio, and many other shows around the world with a tally of over international 600 awards including an induction to the illustrious Hall Of Fame.
A regular in the top of global rankings, in 2023 he was 9th Group Creative Director in the world, then Number 1 in Europe in 2024.
Amongst his favourite work is his work for Vangardist & “The HIV+ Issue”, BMW’s audacious luxury re-brand back to Bayerische Motoren Werke, DOT Inc, the Red Bull “Tunnel Pass Project,” “A Few Degrees More”, UBS´ “Banking Is Our Craft” and his whole body of iconic work for Deutsche Telekom- amongst which is Katy Perry´s “Firework” video which won the ultimate MTV Music Video Of The Year.
These days the canvas has widened — a self-help book, a play, and a growing fascination with how humanoid robots become accepted into society.
“I just want to make great stuff happen. And that doesn’t just come from talent — you must work harder than everyone else.”
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